Towne is a digital media and marketing agency focused on building brand stories, exposure and sales. Ultimately building a community around YOU.
Towne is a digital media and marketing agency focused on building brand stories, exposure and sales. Ultimately building a community around YOU.
Through a deep understanding of your brand, target consumer and category, we will help you develop a brand position for which you can launch all other marketing platforms and communication.
Deliverables - category analysis, brand positioning statement, tagline and logo direction.
Creation of social media accounts and content planning. Ongoing content creation and curation of owned social media channels .
Deliverables - annual brand content calendar with creative direction and guidance.
We work as an internal marketing team or extension of your internal marketing team to provide expertise in the advertising media space, giving you the confidence your partners are thinking strategically and you are maximizing the dollars you are spending.
Deliverables - review of agency documentation/presentations and involvement in day to day agency discussions/meetings as needed
Low spend level test planning. Use various digital tactics (Search, Social, Video and/or Display) and measure results to determine what works or doesn’t for your brand or business moving forward.
Deliverables - Digital media test plan execution with allocation and impressions by channel. Media performance summary and recommended plan moving forward.
Full brand and media strategy development and media planning, execution of plan and measurement of results.
Deliverables - brand planning presentation, allocation of media spend, activation of plan and end plan analysis.